Methodologies for prioritizing an SEO roadmap and backlog of SEO work Be the teammate that makes the engineering and project coordinators look good and get things done. If a ticket isn’t clear, then it’s confusing.Ī confused engineer does not take action. Never stop improving your ability to write clear, concise SEO tickets. This way, you have a source of truth for developers and other PMs to reference related to SEO elements. Pagination or URL structure preferences.The environment types your site(s) are on.As soon as you can, create your organization’s SEO playbook documenting everything, including: (Looking at you, AI and ChatGPT.) Create and circulate an SEO playbook for your organizationsĪs the SEO PM, you will provide guidance on technical SEO elements. You can always test out new concepts but don’t over-invest in them or dedicate your entire roadmap to a shiny new object at the expense of dialing in the SEO fundamentals. Stay abreast of the latest marketing, tech and SEO, but keep it in perspective Being able to have projected metrics will you explain this to colleagues or superiors who might get impatient with the results of your hard work. Begin to gather input and feedback to measure its success directionally.Launch a first version of an initiative.In that amount of time, you’ll be able to: Train yourself to think 18-24 months down the line for every feature and improvement you launch Keep a document of when fixes went liveĪ quick reference document for internal feature releases helps you quickly see when something new went into production.Ī step up from there (at the ninja level) is creating tabs for referencing internal/external impactful updates to the business that might impact customer experience or algorithm updates related to your industry or the type of domain you’re working on. This is why demos and showcases are critical to the agile process. Make time to verify it with your own eyes. When validating technical SEO work done in the code, don’t assume everything has been implemented correctly. These fundamental tips can help SEO product managers (PMs) accomplish day-to-day tasks while strategizing for the future: Trust but verify
This article will cover how to think critically and creatively in the following areas of SEO product management: Two qualities are at the core of what makes a great SEO product manager:
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